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About Henkel

Henkel redefined its identity. With the strategic redirection to Brand and Technologies, Henkel also redefined its corporate vision and values, and its corporate design. As its umbrella brand, the Company had adopted the slogan “Henkel – A Brand like a Friend.”

When Fritz Henkel founded the Henkel company 129 years ago, he had little money, but he had a grand vision: to create products that make people’s lives simpler and easier. He succeeded in this most impressively with the world’s very first self-acting detergent that put an end to women’s wash-day drudgery. This was an idea that catapulted a 3-man business into a global group that is now represented in over 75 countries.

Henkel is a leader with brands and technologies that make people’s lives easier, better and more beautiful.

Visions

• They are customer driven
• They develop superior brands and technologies
• They aspire to excellence in quality
• They strive for innovation
• They embrace change
• They are successful because of their people
• They are committed to shareholder value
• They are dedicated to sustainability and corporate social responsibility
• They communicate openly and actively
• They preserve the tradition of an open family company

Strategy

In order to achieve their strategic objective of profitable growth, they have fixed their focus on three areas of competence:

• Home Care
• Personal Care
• Adhesives, Sealants & Surface Treatment.

Their four business sectors operating in these three core areas already boast leading market positions, and they intend to further expand these on a global basis. Their approach here will be one of driving organic sales growth complemented by growth derived from selected acquisitions.